MOOCs evolve

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Would Abe have been a MOOC student? (Cover of a publication from the International Correspondence Schools, c. 1908).

Now that we are half a decade or so into the MOOC revolution it’s interesting to see it sort out and calm down a bit. Although it hasn’t quite fulfilled the utopian aspirations of the early evangelists, it has provided a useful means to get content to learners (particularly in tech areas).  While it’s unclear how the business models are doing (probably not all that well), people and institutions have benefited.

As somebody who is interested in curriculum, class structure, and the rhetorical forms that educational content take (why 13 weeks? why lectures? etc.), I was puzzled by the slavish effort of MOOCs to reproduce the highly artificial structure of an on-campus course. This seemed to me a clear example of the Marshall McLuhan adage that the first thing that happens with a new medium is that you use it to deliver an old form. (Radio shows were the first thing on TV.)

There still is an excessive amount of ‘course-ness’ to the average MOOC, but Dhawal Shah reports that the format is moving from scheduled semesters to basically on demand. A “Netflix” of education.

He writes, “MOOCs are gradually being transformed from virtual classrooms to a Netflix-like experience. Many courses are no longer offered just once or twice a year, but rather are now available as a self-paced, sign up whenever you want experience Coursera courses are now offered regularly throughout the year, with new sessions starting automatically on a bi-weekly or monthly basis.”

https://www.edsurge.com/news/2016-12-29-monetization-over-massiveness-breaking-down-moocs-by-the-numbers-in-2016

A very welcome development, not just because mapping academic calendar conventions on MOOCs was silly, but because opening up things on demand may lead to content innovation. It happened with Netflix, and helped usher in new blood, and arguably even new formats into fiction and non-fiction television.  Education could do worse…