Great piece at NY Mag about the reinvention of the Washington Post, including some fine-grained reasoning on just what is or isn’t clickbait.
“Some Post journalists worry that the Amazonian values of growing an audience by giving the customers what they want could conflict with journalism’s civic mission to report on unpleasant truths. “There’s gallows humor: Are we selling our soul for traffic?” says one longtime Post staffer. Veteran Post journalists have been spared traffic quotas, but junior employees who blog for the website feel the pressure to produce with great frequency. Baron disputes the criticism that the Post has employed so-called clickbait to juice readership. “The way I would define it is, it has a headline that tries to trick you to read the story and when you get to the story there’s nothing of any substance. I don’t think we have any of that,” he says. “I know what’s generated the traffic here. And it isn’t clickbait.” Clickbait or not, it’s clear that the Post is playing a volume game, publishing a vastly higher number of stories than its competitors. According to a recent analysis, the Post, which has a newsroom of about 700, generates 500 stories per day, compared to 230 at the Times, whose newsroom has about 1,300 employees. That’s also about twice what BuzzFeed publishes daily.”
The whole thing is worth reading; makes the point that in addition to the gee-whiz stuff, there is an old story, namely an immensely rich person buying and retooling a newspaper.