Data, Data Everywhere…

smith_corona
The news biz how it was…words.

…but any room to think?

 

Big data has come to the newspaper biz in a big way. London’s Guardian has a data leaderboard in their newsroom with real time metrics for how stories are “performing” but the Financial Times, being the overachievers they are, have a whole integrated data enterprise that is embedded in their news operation.

Digiday has the story. In the excerpt below, the Betts in the quote is Tom Betts, the FT’s chief data officer.

“Tech companies don’t have chief data officers.”
Betts’ appointment also marks the publisher’s evolution to decentralize its analysts. Before last year, engineers and analysts were separate from the rest of the organization. Now, data analysts are embedded in marketing and editorial.

The audience engagement team sits in the newsroom so it can work directly with journalists. It includes data analysts, SEO experts, engagement strategists, social media managers and journalists. Its objectives are to get the FT journalism out to more people and evolve the newsroom with digital readers in mind.

“An analytically mature business is where the vast majority of analysts sit within the other teams,” Betts said. Tech organizations, he added, “don’t have chief data officers.”

Adding_Machine
The news biz as it is now: numbers.

It goes down so reasonably that you are almost lulled into forgetting to ask what SEO, engagement strategy, social and media actually have to do with journalism. One of these things is not like the other. Still, the FT manages to remain pretty newspapery, certainly compared to many other papers, which seem to be lame print versions of their lame websites.

 

Now I’m off to check my metrics!

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s