Tipped from Daring Fireball (who found it dreadful), the University of California has launched a new logo. They explain it in a cute video, which does suggest some of the gadzillion things a graphic identity now has to do successfully. I kind of like it, except for that fading gradient in the bottom of the “C.” Seems like a frozen-yogurt machine malfunction, although it will probably animate nicely.
A commonplace book
A Few Reasonable Words 